Experienced Advisor
Reliable guidance from someone who has been there before
From Idea to Business
We are a founder led advisory helping first time founders navigate the decisions that turn an idea into a real business
Start a Conversation
Building a product is getting easier
Building the business is getting harder
AI has made it easier for developers and non-developers alike to build products quickly. This means more ideas are becoming products, and competition begins earlier. The harder questions are what to build, who it is for, why someone will pay for it and how quickly founders learn and pivot?
Before the
Accelerator
Before the
Angel
Before the
Pitch
You don't need
Traction, a perfect pitch, or a sales plan
What you need is a
real problem, ambition, willingness to learn, and the ability to execute
You bring the
idea
We bring the
experience
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Start with a conversation
Tell us what you're building, where you are, and what you're trying to figure out.
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Focus on what matters
If there’s a fit, we work to find solutions - from customers and business model to teams, growth and fundraising.
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Build toward independence
The goal is to help you learn faster, make better decisions and build your own path forward.
What You get
Help Beyond Product
Strategy for customers, pricing, GTM, and hiring
Specialist Access
Connections to a vetted circle of experts
Learning Loops
Methodology to test early and pivot with confidence
Clear Roadmap
Know what matters now and what can wait
Meet The Founder
Dhanashree
I've spent most of my career building technology companies and teams — as a technical leader at Booking.com and TomTom, and as a startup founder.
I've worked across product, technology and scaling teams, including leading large engineering organisations and helping businesses grow through major stages of scale.
Contact us
We’re not here to tell you what to build
We’re here to help you figure it out — faster, with fewer expensive mistakes
We succeed when you no longer need us!